A cross discipline team at Gateley Plc has advised the award winning TV production company, Astley Baker Davies on the sale of a controlling stake in the global brand Peppa Pig.
Entertainment One (eOne) is increasing its ownership of the preschool franchise Peppa Pig. eOne has entered into an agreement with Peppa Pig co-owners Astley Baker Davies (ABD) to purchase a controlling stake in the global brand. As part of the deal, creators, directors and producers Mark Baker, Neville Astley and Phil Davies are producing an additional 52 magical episodes of Peppa Pig.
eOne is a leading entertainment company specialising in the acquisition, production and distribution of film and television content. With offices throughout Europe, Asia, America and Africa, the company’s film and television divisions are able to provide extensive expertise in many areas including television production, merchandising and licensing, and digital content.
ABD has produced over 200 episodes over six series of hit children’s show Peppa Pig, which have been broadcast in over 180 territories. Peppa Pig is a top rated show on Nick Jr, and took home BAFTA’s in 2005, 2011 and 2012, among its numerous accolades.
CTM partner and head of Media & Entertainment, Lisa Logan led the team supported by Corporate partner Nick Emmerson and Tax partner James Gopsill, as well as CTM solicitors, Oyinade Adebiyi and Rebecca Pedrick and Corporate solicitor Natalie Georgiou.